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AI Search Statistics, With Sources
What the research actually shows about AI Overviews, ChatGPT and clicks. Includes the widely-quoted figures that turn out to be vendor estimates rather than studies.
September 2026 6 min read
Playbook · Local SEO
Local SEO, the way it works for service businesses
How the Google Map Pack really works, what reviews and service-area pages do to your ranking, and how long any of it takes.
If you'd rather see how we run it for you, start with local SEO for contractors .
Local SEO and Review Statistics, With Sources
What homeowners actually do with reviews, star ratings and AI search before they call a contractor. Every figure links to the study and states the sample.
September 2026 5 min read
Online Review Statistics for Local Business
What homeowners expect from your star rating, your review recency, and your replies. One survey, stated sample, and the Google policy most review-request kits now break.
September 2026 5 min read
Do Service Area Pages Work for Contractors?
Most city pages are one template with the town name swapped. What a service area page can actually do, what it cannot, and how many you can support.
August 2026 7 min read
Google Business Profile Categories: What Contractors Get Wrong
Your primary category decides which searches you can show up for at all. How contractors pick it, the mistakes that bury a profile, and when to change it.
August 2026 8 min read
How Many Google Reviews Do You Need to Rank?
There is no published number. The honest answer is comparative: how your profile stacks against the three ranking now. Here is how to work out your target.
August 2026 8 min read
Why You're Not in the Google Map Pack: The Real Reasons
You know you're not in the three-pack. Here are the causes, in rough order of how often they're the real one, and how to check each one yourself.
August 2026 8 min read
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Other topics: AI Voice Agents , Websites .