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Shared vs Exclusive Leads: What You're Actually Buying
The same homeowner sold to four contractors is a different product from one sold to you alone. How lead pricing works, and how to tell which one you bought.
October 2026 6 min read
Playbook · Ads & Leads
Paid ads and exclusive leads for contractors
What a real lead costs in the trades, why most contractor ad accounts leak money, and how to tell a qualified lead from a tyre-kicker before you drive out.
If you'd rather see how we run it for you, start with exclusive contractor leads .
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We run the ads, screen the leads, and hand you the ones ready to book. Free 30-minute call to see if your market supports it.
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